studioHYPE

For kids' activity studios

Fill your classes without burning out.

studioHYPE is the marketing and enrollment app made for studios. Answer every inquiry, plan the year, post and email families, and see what's bringing in new students. An AI strategist that knows your studio tells you what to do next.

studioHYPE is in a private beta. Tell us about your studio and we'll save you a spot.

A ballet teacher guiding a young student at the barre

New inquiry · 4 min ago

Skylar Brown (parent Jessica Brown)

Ballet I · "Is there room in the Saturday class?"

Reply

Trial → enrolled

68%

Up 9 points on last fall

Made for studios that teach kids:

  • Dance
  • Gymnastics
  • Cheer
  • Martial arts
  • Music
  • Theater
  • Yoga
  • Swim
  • Ninja and parkour

Sound familiar?

You're not just a studio owner. You're the scheduler, teacher, mentor, marketer, counselor, cleaner, and on-call tech support.

By the time the last class ends and the last kiddo is picked up, answering inquiries, posting to Instagram and planning next season's open house are the last things you want to do. So they slip.

Inquiries go cold

A parent asks about Saturday ballet during your 4:30 class. By the time you see it, they've signed up down the street.

Marketing starts too late

Registration opens next week and nothing's been posted. Every season feels like starting from scratch.

Nobody knows what worked

Was it the open house, the Facebook post, or the bring-a-friend week? Without the numbers, next year is another guess.

A dance teacher helping students in ballet class

Waiting for a first reply

Mia Lopez · Tiny Dancers 12 min

Noah Patel · Hip Hop 1 hr

Ava Chen · Ballet II 2 days

Leads and families

Every inquiry answered, even mid-class

Your website's inquiry form, your studio software and anything you add by hand feed one list. You see who's waiting for a first reply and for how long, and an automatic welcome can go out the moment a parent asks, so no family hears nothing.

  • A board from first question to trial to enrolled
  • Follow-up dates, so nobody falls through the cracks
  • Replies drafted with AI that answer what the parent actually asked
Two young students practicing judo

Spring at a glance

Mar 2 Summer camp registration

Apr 12 Bring-a-friend week

Jun 7 Spring showcase

Plan and create

Your whole year, planned before it starts

Add your key dates and studioHYPE drafts the year around them: when to start promoting, which posts and emails go out, and the tasks for your team. Then write posts with AI, design them in Canva, and schedule them to Facebook and Instagram.

  • Campaigns with every post, email and task on one timeline
  • An email builder with your logo, colors and families' names filled in
  • Copy last year's recital, with everything in it, to this year
A young gymnast on the pommel horse

This week's focus

Call the 4 families who came to a trial

Post the summer camp early-bird reminder

Thank the families who came to the open house

The Strategist

A marketing advisor who knows your studio

Ask anything, like "Why were fall trials down?" or "What should I post for registration week?", and get an answer built on your own leads, calendar and results. Every Monday it writes your team a short focus list for the week.

  • Recommendations when something needs attention
  • Drafts you review, never posts or emails sent on its own
  • Good news too, so you see what's working

We speak studio

Built for class-based programs, not generic small businesses

Trials, recitals, registration season and summer camp are how it thinks. Rename the words to fit yours, so "trial" can be "first class" and "student" can be "dancer".

Dance class
Dance
Ballet class
Ballet
Martial arts class
Martial arts
Gymnastics class
Gymnastics
Yoga class
Yoga
Music class
Music
A teacher stretching with a smiling young student

From experience

Built for people like you, by someone who was you

studioHYPE didn't start in a boardroom. It started on a Marley floor, with a dance teacher who was asked to run her studio's Instagram and watched enrollment grow. Everything we learned about what parents respond to is built into the app.

Read our story

Simple pricing

Start free. Upgrade when you're ready.

A free plan for getting started, and paid plans from $79 a month. Every plan comes with the studio owner community and the resource library.

See plans and pricing

You've got enough on your plate.

Let studioHYPE take the marketing off it, so you can get back to the studio floor.

studioHYPE is in a private beta. Tell us about your studio and we'll save you a spot.